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Highmark Members Looking for Doctors Who ‘Get Them’

New Ad Campaign Encourages Members to Take the Doctor Match™ Quiz and Find Their Ideal Physician

Highmark is all about helping our members find quality health care providers who understand their unique needs. That’s why we created the online Doctor Match tool to help members connect with PCPs and OB-GYNs who share their perspective on health care.

Our new television ads — including one spot that humorously depicts members “breaking up” with their current doctors to find a better match — are encouraging members to take the Doctor Match quiz. And it’s important to note that the tool’s algorithm will only match members with physicians who have completed Doctor Match profiles.

So be sure to ask the PCPs and OB-GYNs in your practice to complete the physician portion of the Doctor Match quiz so they can connect with like-minded Highmark members.

Taking the quiz is fast and easy.  

How it works

The physicians in your practice take a quick online quiz to answer questions about their treatment philosophy and communication style. Members answer similar questions to pinpoint qualities they’re looking for in a doctor. Our proprietary algorithm then lists the doctors who are their closest match.

Doctor Match can help you:

  • Grow your practice to include more like-minded patients.
  • Develop successful long-term professional relationships with your patients for better health results.
  • Provide better experiences so your patients rate you higher in satisfaction surveys.

Complete the quiz

Completing the quiz only takes five to seven minutes. Ask your practice’s physicians to follow these simple instructions to make sure their information is included in the Doctor Match tool:

  • Log in to NaviNet®.
  • Click Doctor Match Quiz on the left-hand side of the homepage under Workflows for This Plan.
  • Complete the quiz. Your physicians can also access the quiz by clicking this icon:

https://hbcbs.highmarkprc.com/pnews/pn-6-2018/images/dr-match-icon.png

During consumer testing in 2017, nearly three out of four consumers agreed Doctor Match is a good way to find an ideal match, and two-thirds would be likely to try it.*

Please ask the physicians in your office to take the Doctor Match quiz today and help new patients find your practice!

*Doctor Match Consumer Perception Study, September 2017, Highmark Health

Important Legal Information: Doctor Match is intended to help patients choose a health care provider and is not guaranteed as being definitive. Doctor Match is not a guarantee of patient selection, compatibility, volume, payment, or that a service will be covered. Completion of the Doctor Match quiz (questionnaire) is voluntary; however, if you choose to complete it, your answers must be true and correct. The Doctor Match quiz (questionnaire) is confidential and proprietary and is not permitted to be distributed or used by others without Highmark’s express consent. See the full Doctor Match legal notice at DrMatchQuiz.com .

 

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